PANDORA, a renowned global jewellery brand, aimed to maintain its competitive edge and drive innovation in an increasingly dynamic market. To achieve this, the company engaged 4CF The Futures Literacy Company, to design and deliver a foresight seminar tailored for its Central and Eastern Europe (CEE) division. The primary goal was to explore future scenarios in the affordable jewellery market, enabling the creation of innovative strategies that align with PANDORA’s vision.

4CF developed a dynamic and interactive seminar incorporating a range of foresight methodologies to address PANDORA’s objectives. The seminar was designed to:

• analyse the future of the affordable jewellery market within the CEE region;
• introduce and implement foresight techniques to generate strategic innovation ideas;
• ensure alignment of these ideas with PANDORA’s overarching strategic goals.

To achieve these outcomes, participants engaged in 4CF FLEx, a decision-making game centered on three carefully constructed scenarios of the future, depicting potential techno-social transformations in the CEE region. This exercise illuminated the possible implications of various future developments on the jewellery industry. Additionally, the facilitators provided participants with in-depth insights into foresight methodologies, emphasizing their practical applications in fostering strategic innovation.

The PANDORA Strategic Innovation Seminar, expertly crafted and delivered by 4CF, empowered the CEE team with advanced foresight tools and methodologies. The seminar’s comprehensive framework facilitated the generation of forward-thinking, strategic innovation ideas that are seamlessly aligned with PANDORA’s vision. This initiative not only fostered a culture of innovation within the organization but also laid a solid foundation for effective building of long-term competitive advantage and market leadership. Both the immediate results and the anticipated long-term impact underscore the seminar’s pivotal role in cultivating a future-oriented mindset within PANDORA.