One of the world’s leading water and soft-drink producers wished to keep track of the opportunities and threats that could affect its market in the medium and long term. The company asked for an analysis of trends in market development, innovations and consumer expectations.

4CF provided analyses linked to critical investment decisions. The following areas were considered:

• packaging market
• consumer expectations and strategic product innovations
• innovations in the water and soft-drink sector and beyond
• nutrition trends and changes that could affect them
• possible legislative changes that could affect the company

The client received a detailed report with an assessment of the above issues. The company’s decision-making process as to strategic investments was, therefore, facilitated. The acquired knowledge allowed the client to increase the efficiency of investments and obtain a strategic advantage.